About Michelle Bersell, M.A., M.Ed.
Founder of The International Institute of Emotional Empowerment

The Beginning:


My story begins while earning my degree in clinical psychology and recognizing the tools I learned were not adequate to address my emotional health needs. While I knew a multitude of ways to get rid of my negative emotions, being an emotionally sensitive person, those negative feelings would just as quickly come back. This started my personal quest to understand the purpose of our feelings.

The Rise of Emotional Empowerment:


As I began to work with, rather than fight against negative emotions, I recognized how to utilize our negative emotions as a strength. This process that finally made sense of my own sadness, anxiety, anger, guilt and other negative feelings, which led me to applying it to my individual clients. Shortly thereafter, through word of mouth, the Emotional Empowerment process spread. My private practice became known as a solution for those who had tried traditional therapy and were still struggling. I was very fortunate to work with amazing people including corporate executives from Fortune 500 companies, entrepreneurs running multi-million dollar businesses, people in the film and entertainment industry, sales executives, and a former NFL football player. In a few short years, I could not keep up with the demand, as there was a waitlist of people wanting to be coached in the Emotional Empowerment modality.

The Founding of The International Institute of Emotional Empowerment:


Because I didn’t have enough hours in the day to see clients, I founded The International Institute for Emotional Empowerment. The institute has allowed me to train people from all over the world, including China, Denmark, Iceland, Canada and throughout the United States in Emotional Empowerment. In doing so, we have helped change peoples’ relationship with their emotional well-being to one of health and empowerment. Quite often, we hear of stories of people who were once told they would need to be on antidepressants or anti-anxiety medications their whole life, and now, no longer need their medications after integrating Emotional Empowerment. Another common message heard after speaking at an event is participants sharing how they learned more about their emotional well-being in one hour of training compared to years of being in therapy.

The Future of Emotional Health & Well-Being:


The results we are seeing from Emotional Empowerment excite me, because the modality offers a PROACTIVE approach to directly address negative feelings BEFORE emotions weigh individuals down and impact their mental health, productivity, overall happiness, professional leadership, and personal relationships.

The opportunity is to provide a proactive approach that addresses emotional health BEFORE negative feelings build up and become a problem for individuals. While Emotional Intelligence has been instrumental in helping corporations understand the impact emotions have on success, that training is not sufficient for today’s mental health needs. Corporations and universities are being more supportive than ever with trying to give ways to help individuals manage their stress. What’s often missing is that people are tired of trying to manage or cope with their emotions. Doing so is exhausting and ultimately takes away from their best work whether that is at their job or at school.

Emotional Empowerment Training directly addresses today’s common emotions such as anger, anxiety, frustration, guilt, disappointment and more that are a part of our everyday experiences. It’s time to give individuals tools to understand their negative feelings in an easy to apply when that offers them insight and choice. As they learn to exercise this empowered choice, individuals learn to build their emotional health muscles. Not only does the practice of Emotional Empowerment lead to a lessening of negative emotional experiences, it also supports people to move forward more courageously, confidently, and empathetically.

It would be my honor to support your organization create an emotionally healthy and thriving culture and prevent losses from being generated due to mental health challenges.